Meet the Heart of Our Work
Those Who Help You Grow from Within
Our Founder and Director
Gabriella earned a Bachelor’s of Arts in Psychology, with a dual certification in Elementary Education and Special Education from Centenary University in 2011. She has experience teaching students from preschool through age 21. During her teaching career, she realized that her true calling in life was helping her students succeed beyond the classroom setting.
Gabriella graduated from Montclair State University with a Master’s of Arts degree in Clinical Mental Health Counseling in 2017. Gabriella is board certified through the National Board of Certified Counselors. She holds a license to practice in the state of New Jersey; license number is: 37PC00730900. To continue to build upon her love of teaching, in 2022, Gabriella became an Approved Clinical Supervisor, ACS. As a clinical supervisor Gabriella supervises interns and Licensed Associate Counselors helping them develop their clinical skills.
Gabriella has over ten years of counseling experience working in mental health agencies in Bergen County as a supervisor of an adolescent partial care program and as a school based clinician. She has also supervised interns during their masters programs and licensure process. Gabriella has created and facilitated various trainings and workshops for students, parents, teachers, and administrators.
Gabriella enjoys working with children and adolescents, and their parents to help them achieve their individual goals. Her unique perspective as a former educator and current counselor allows her to combine her skill sets during counseling sessions. Gabriella believes growth comes from within and sometimes we need the help of a therapist to guide us.
In her spare time, she appreciates trying new recipes for her family, reading, and gardening. Gabriella has also founded a small moms group in her town for new mothers to feel connected during the early stages of motherhood.
Gabriella Mullady Fink MA, LPC, NCC, ACS
Founded by Gabriella Mullady Fink, MA, LPC, NCC, ACS in 2025, Set It Up Inc. is a 14 year old dream in the making. Across Gabriella’s educational and counseling career, she has been formulating a plan to create a safe space merging her life’s work together.
Each of the services Set It Up Inc. provides is rooted in Gabriella's strong foundation as a former classroom teacher, school based counselor, and adolescent partial care supervisor. Gabriella understands first hand how education shapes and fosters the development of a person throughout their life.
Jamie Biddleman, MSW Group Facilitator and Trainer
Jamie earned a Bachelor of Arts in Social Work from Dominican University in 2020. She then worked with adults at a support organization, helping those find the right services they needed and providing assistance while doing so. During that time, Jamie realized that her passion was helping young adults and that her goal was to one day work within a school district.
Jamie earned a Master’s degree in Arts in Social Work from Ramapo College in 2022 within the advanced standings program. For the past few years, Jamie has been working as a high school social worker, advocating for students with disabilities and the general education population. Jamie herself was a student who had a learning disability who utilized the support from an individual educational plan to achieve her goals, and she wants all other students to know they can too. Her passion is to help students of all ages understand their true potential and that nothing is impossible.
Jamie is also a certified trainer of the Nurtured Heart Approach. This is a parenting and teaching method for intense or challenging children, including those with ADHD, that reframes their energy from negative to positive by strategically rewarding success and avoiding traditional methods.
Jamie also has a deep love for sports and enjoys playing lacrosse. Jamie played lacrosse from the age of 13 all the way through college at the collegiate level, Division II. Her dream is to one day work with student athletes to address the mental health crisis they face.
Join the team
Make a Difference. Every Day.
Are you passionate about mental health and committed to creating meaningful change in people’s lives? We're always looking for compassionate, skilled professionals to join our growing team.
At Set It Up Inc., we believe in the power of connection, empathy, and evidence-based care. Whether you’re a licensed therapist, counselor, administrative professional, teacher, or mental health advocate, you’ll find a supportive environment where your work truly matters.
We are also accepting applications for interns and LACs.

